LAUNCH IT. BRAND IT. STUNT IT. SELL WITHOUT SELLING. COPY WORTH COPYING. MAKE IT ACTUAL ENTERTAINMENT. IT’S GOTTA HAVE THE RIGHT TRACK. IT’S GOTTA HIT ALL THE MARKS. SMACK IT UP, FLIP IT… YOU GET THE IDEA. YOU NEED THE AUDIENCE TO SHOW UP. LESS TALK, MORE RESULTS. DAVE PRODUCES PROMOS THAT HIT DIFFERENT.